Steve Jobs Love Quotes and Sayings
2. It’s one of the things in life I really feel ashamed about. I was not very sensitive, and I hurt their feelings. I shouldn’t have. They had done so much to make sure I could go there, but I didn’t want them around. I didn’t want anyone to know I had parents. I wanted to be like an orphan who had bummed around the country on trains and just arrived out nowhere, with no roots, no connections, no background.
3. If you don’t love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much.
4. Every once in a while, I find myself in the presence of purity – purity of spirit and love – and I always cry. It always just reaches in and grabs me.
5. I keep thinking about all the time away from my family this will cause, and the time away from my other family at Pixar, but the only reason I want to do it is that the world will be a better place with Apple in it.
Sayings by Steve Jobs
#1 On the success of Bill Gates and Microsoft, as quoted in The Wall Street Journal, Summer 1993
1. Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me.
2. My goal has always been not only to make great products, but to build great companies.
3. We can take full responsibility for the user experience. We can do things that the other guys can’t do.
4. My primary insight when we were screwed by Adobe in 1999 was that we shouldn’t get into any business where we didn’t control both the hardware and the software, otherwise we’d get our head handed to us.
5. You guys are making me feel funny now. I get to come to work every day and work with the most talented people on the planet, at Apple and Pixar. But these jobs are team sports. I accept your thanks on behalf of everybody at Apple.
6. Deciding what not to do is as important as deciding what to do.
7. Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. … Stay hungry. Stay foolish.
8. I end up not buying a lot of things, because I find them ridiculous.
9. I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.
10. People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.
11. We’re trying to get back to the basics of great products, great marketing, and great distribution. Apple has drifted away from doing the basics really well.
12. We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.
13. My job is not to be easy on people. My job is to make them better.
14. I want to put a ding in the universe.
15. We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.
16. If it could save a person’s life, could you find a way to save ten seconds off the boot time? If there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year people would save, which was the equivalent of at least one hundred lifetimes saved per year.
17. We have to let go of this notion that for Apple to win, Microsoft has to lose … I think if we want Microsoft Office on the Mac, we better treat the company that puts it out with a little bit of gratitude.
18. Material possessions often cluttered life rather than enriched it.
19. Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?
20. When you’re a carpenter making a beautiful chest of drawers, you’re not going to use piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
21. By expecting them to do great things, you can get them to do great thing.
22. You did the impossible, because you didn’t realise it was impossible.
23. The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater.
24. You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.
25. People with passion can change the world for the better.
26. Well, my favorite things in life are books, sushi and … My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time. As it is, I pay a price by not having much of a personal life.
#27-28 The interview Kara Swisher and Walt Mossberg conducted with Bill Gates and Steve Jobs at the D5 conference on May 30, 2007
27. Let’s stop looking backwards here. It’s all about what happens tomorrow.
28. Let’s go invent tomorrow rather than worrying about what happened yesterday.
29. Pixar is seen by a lot of folks as an overnight success, but if you really look closely, most overnight successes took a long time.
#30 Interview with Inc. Magazine for its “The Entrepreneur of the Decade Award”, 1 April 1989
30. You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
#31 BusinessWeek, 25 May 1998
31. But in the end, for something this complicated, it’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
#32-34 2005 Stanford Commencement Address
32. Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well-worn path and that will make all the difference.
33. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking. Don’t settle.
34. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Steve Jobs’ 2005 Stanford Commencement Address